Create the perfect in-store experience with the right dispensary marketing partner.
The look, feel and flow of your dispensary is what sets you apart from your competition. It’s also a chance to deliver a delightful shopping experience that keeps customers coming back.
Create the right look and feel for your customers
Cultivating a unique and inviting ambiance where customers feel comfortable shopping, clearly define how they should move throughout the store, and can easily access product menus and staff when they have questions is key.
When setting up your store experience, consider:
- Store flow — will you have self-serve kiosks, floating budtenders with tablets, express checkouts, separate lines for online orders, what kind of seating will you have for waiting guests, and so on?
- Staffing — are your budtenders trained with the proper product knowledge? How important is customer service to your brand? Will you have floating consultants, dedicated cashiers, or a combination of both?
- Aesthetic — what will represent your brand best when it comes to decor? Is it consistent throughout? Does it convey your brand message? Will you have music playing?
- Check-in/check-out — how will you check customers in and out of the store? Will you use handheld devices to quicken the process? How many cash registers will you have? How will you account for increased traffic during rush hours or holidays?
Customize your store layout to match your brand
Finding the right cannatech partner to help customize your store’s layout to match your brand can be challenging but MJstack makes it a seamless and hassle-free experience!
When picking the right cannatech partner, consider the following:
- Seamless integrations — Does the partner’s solution already integrate with your existing tech stack? What technology integrations do they already support? What future integrations are on the product roadmap that will benefit your operation?
- Budget — What will this new service cost you? Is the cost worth the value for your operation? How does this fit into your existing budget? If it doesn’t, when can you realistically invest in this service for continued growth?
- Available square footage — Does your store’s current layout and square footage allow for new types of technology to be installed? If you’re evaluating kiosks and embedded touch screens, where will these go and will they disrupt the customer’s shopping experience or enhance it?
- Hardware — will you have a mix of digital TV menus, tablets, kiosks, and handheld menus? How many digital menus will you need? How will these integrate with your POS and other areas of your tech stack?
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